Nokia’s Rural Love – New Micro Payment Scheme



Amid pandemic scares and global recession, as fortunes continue to dwindle it seems Nokia is the one shining star that threatens to emerge from all this even stronger than it was a year ago. Nokia’s Indian market continues to grow even as pockets shrink and kudos to their marketing division for coming up with innovative ways to reel in even more customers.

India is already Nokia’s second biggest market with 430 million users – a whopping 60 per cent of India’s cell phones are Nokias. While the demand for high-end phones remains the domain of urban India, Nokia has a new lucrative micro-financing scheme that should reign in more of the rural audience as well. The new scheme, which has already been tested in Maharashtra, will enable rural customers to pay for their mobile in 25 equal weekly installments of Rs. 100 each.

This service is sure to be a boon to many of the customers in the rural market, as now with a small bill of Rs. 400 above their monthly bill, they can get a Nokia mobile. Other schemes, such as Nokia Life Tools, are also targeted towards this market. With the Nokia Life Tools Agriculture services, Nokia intends to provide its rural audience with information relevant to them. Connectivity is always a good thing, and more services geared for farmers and other rural audiences are surely a good sign. Just don’t expect to get an N97 in this scheme anytime soon.




Get Tech Updates via eMail :

1 comments:

  1. Hi, hope it's OK to contact you here. We would love to include your blog on our giveaway blog network: Giveaway Scout (http://www.giveawayscout.com). Have a look and if interested, use our online form to add your blog (http://www.giveawayscout.com/addblog/ ). thanks, Josh

    ReplyDelete

 

About Tech Guru

TechQuark
TechGuru is a leading technology site, dedicated to software, gadgets, tech news and reviews. The site offers articles, tutorials and how-to guides on all things related to personal technology, desktop applications, productive online tools, social networking sites, windows, office etc.

Founded in 2007, TechGuru features audience who have the passion for Software and Technology and seeks to promote awareness about the internet and computing.

Get News on the Go

Mobile TechQuarkTech Guru is a mobile-friendly website. Simply bookmark m.techquark.com in your mobile browser for free access anytime, anywhere.

Contact Us / Send a Tip

Use Contact Form, if you have Comments, Problems, Suggestions, Praise, Complains about the site. Your suggestions and articles are valuable to us.

Copyright © 2007- Tech Guru - All rights reserved. No part of this blog be republished or written without prior permission of the author


Privacy Policy | Disclaimer | Contact | Advertise With Us


Designed and Maintained by Shubham Gupta