This demiurgic and extremely entertaining campaign has spread its wings across four emanating markets, which are, India, Indonesia, Mainland China and Vietnam. The campaign, SmarTEST! 2012 has a target to handpick the most innovative minds and offer the contestants with magnificent prizes and cash prizes with a total worth of USD 100,000, which is the highest prize amount ever to be distributed in Asia.
Cracking the whip on the contest
There will be a selection of top ten contestants from each country who will further advance for next round of challenges to be conducted in August. The task would be simple, the participants need to perform certain exercises using a variety of Taiwan products. To stay in the game and survive as the smartest winner , the contestants need to appeal for votes on their social network sites and thus will be saved from elimination. The highest number of votes for any candidate will declare him winner. The winner will be allowed to choose any two people and form a team to represent their country and stand against the winning teams. A Grand Finale will then be conducted in October 2012, in Taiwan. At the completion of final round the cross regional winner will receive a cash award of USD 35,000 and a number of premium products sponsored by Taiwan Excellence brand partners.
The top notch candidates from India are Susanta Saren from Jamshedpur, Sahil Khanna from New Delhi, Tarun Miglani from New Delhi, Asif Khan Yusufzai from New Delhi, Mohsin Ahmed Batla from New Delhi, Gaurav Mittal from New Delhi and Siddharth Mukund from Lucknow,
In 2012 , the committee has come up with yet another surprize to reward the most diligent voter with an all paid expense trip to taiwan. This may seem a piece of cake but you have to keep in mind for all those 50,000 plus facebook fans who will be your competitors. The facebook page is showing a large number of hits , but there is nothing to worry about as still seven challenges are left and your ticket to Taiwan is still open.
Another glamour added in the contest is Maliaka Arora Khan being their endorsing celebrity, which says it all!