Here are a few creative ways your band can use multimedia to build a fan-base from the outset and get those gigs sold out:
SoundCloudAn increasingly popular method for musicians to get their music heard is to upload their music online to be streamed and shared via SoundCloud. Music files are stored in the cloud, allowing fans to stream them as many times as they want. It’s a great way to get people to listen to your music before they even visit you at one of your gigs!
CD printingTo really make your albums and EP’s stand out from the crowd you could consider using a CD printer to print a unique branded design on each CD. For instance, your band may have a logo or signage that could be used to help fans distinguish your work. Many services will offer high-quality inkjet printing so you can be sure it won’t look tacky.
Email newslettersIt is increasingly important for new bands looking to build a following to have a mailing list. Wherever you perform always have an email sign-up list handy. You’ll be able to impress loyal fans with exclusive content; whether it’s video, songs or images, they are guaranteed to feel special. You could even try and get their birthdays when you take their email addresses and send out bespoke emails to fans on their birthday with content just for them!
Free downloadsAs a new act, giving music away is another useful way to create a digital ‘buzz’. You may wish to tease your new EP or album by giving away a free track a few weeks before its official release. Be sure to pay attention to how your popularity grows, however. As it does begin to snowball you’ll be able to give away less and start selling your music at affordable prices to the followers you’ve hooked in from your online marketing techniques.
Be sure to study your fans and understand what they like; whether it’s the clothes they wear or their haircuts, you’ll be better placed to incentivise followers with fantastic content that’s relevant to them.