How Oppo will impact the Indian Smartphone market



With new launches in the smartphone market one by one it is almost like a deluge in the market, providing users with ample amount of choices. From Mozilla to Xiaomi and now Oppo they are bringing quite effervescent devices in the market to capture a huge user ship. With Xiaomi Mi 3 success Oppo mobile phones are starting to create a buzz in the Indian smartphone market.

Oppo is a Chinese electronics company catering for mp3 player, e-books but this was not enough to capture a large audience so Oppo launched its own series of smartphones. Oppo launched its current flagship phone which is Oppo Find 7 a declared phablet with 3GB of RAM and is powered by 2.5 GHz Quad core processor. It has another variant the Find 7a which have 2GB of RAM with multi specs. Not just this it N1 model is again a good product from Oppo mobile phones.

Oppo mobile phones in India is trending on and are grabbing the smartphone market in India, they have been expanding their sales service network, it is for now have 12 retail markets in Jaipur, Ahmedabad, Chandigarh, Ludhiana, Hyderabad, Pune and Lucknow and will soon cater to many other cities. It is on a roll to impact the smartphone market as speculations are such that Oppo mobile phones will be working with Reliance Jio and Airtel to bring 4G ready affordable handsets in India, and since it is the first Chinese company to to scale up in India as a mobile company will increase competition for other mobile companies as well as Chinese mobile companies.

Oppo mobiles have come up with quite good models to create its place in the market like the

Oppo N1 mini: It is powered by Qualcomm Snapdragon TM400 quad core 1.6 GHZ, and runs on android 4.3, it has a capacity of 2GB of RAM and 16GB of ROM. It sports a 5.0 inch screen with HD display screen. A rotating 13mp camera with HDR mode and much more.


Oppo Find 7
: It is based on android and is powered by Qualcomm snapdragon 801 2.5GHz quad core cpu, it has a capacity of 3GB RAM and an internal memory of 32GB which can be expanded up to 128GB. A 5.5 inch screen with a 13mp rear camera with 6P lens, and a 5mp front camera as well and sports many great camera features.


Oppo Find 7a:
Oppo 7a mobile phone is a smart Oppo product which runs on Android version 4.3, and is powered by Qualcomm snapdragon 800 chipset with a speed of 2.3GHz. Oppo mobile phone comes with an amazing camera of 13mp exmor sensor primary camera and a VGA front camera. 7a comes with a powerful battery of 2,800mAh and enables fast charging. It has a full HD screen with a 5.5inch screen size and comes with 1080x1920px screen resolution. Oppo understanding the demands of the consumers comes with 16GB of internal memory which is expandable with the help of microSD cards. It is offered at a price of INR 32,000.


There may be a tough competition and Oppo is impacting India’s smartphone market one thing which is always seen by the users is the sales services the company provides, this is one reason that people still buy products from retail shops. It is being said that Oppo is asking to pay for the stock upfront whereas other allows the dealers to pay after the sale and this is creating problem from having more distribution apart from 12 cities. Oppo has just entered the business and certainly is grabbing a command on Indian smartphone market but to be among the top it have to strategize well and work accordingly.




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