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What Do You Lose If You Don't Watermark Photos?

If you publish your works online and don’t watermark photos, you may want to reconsider that decision. Have you ever thought about what you may be losing by not adding a watermark to a photo? There are a couple of reasons why you should watermark images and start protecting them.
  1. It prevents people from stealing your pictures.
  2. Aids your marketing efforts.
  3. Protects your copyright.

These are solid grounds to start imposing a watermark on your videos and images. Let’s go into detail on what you risk when you don’t watermark images.

Stealing Photos

Your photos may be stolen and used by third parties if you don’t sign it. Of course, you’ve read that a watermark can be removed or simply cropped off, and that’s true. But it gives you at least a little extra protection since someone who wants to steal it, must first spend some time to actually remove a watermark to be able to use your pictures. At this point, they may abandon this idea.

No Brand Building

If you publish your works online, they may be shared and viewed by thousands of people. It would be a wasted opportunity if your name wasn’t on the pictures and couldn’t reach as many people as possible. With a watermark on in, your image may serve as a great brand building and marketing tool.


Copyright Protection

If your works are copyrighted and registered, it is crucial for you to mark it on the pictures. If someone crops out the copyright stamp, they break the law. It is your work, you deserve the credit and you need to protect it. With proper watermark software, you can add your copyright metadata to photos.

How To Watermark a Picture

First, you need a proper watermark photo app like Visual Watermark which you can download from www.visualwatermark.com. It’s easy, offline and affordable.

Now, when it comes to the specifics on how to make a watermark, one of the first things you have to consider is watermark perceptibility. You need to remember to make it subtle, best if semi-transparent, but discernible and readable. A watermark is something that doesn’t belong to the picture and always catches the attention of a viewer. If you add a watermark, you don’t want them to focus on a watermark, but on the picture. A watermark has to be noticeable enough for people to be able to read for example your name or your website address.

How to watermark photos? If you already have a watermark, then the task is actually really straightforward. If you’re using Visual Watermark, a watermark creator allowing to add and make a watermark quickly, with use of various additional effects and to protect it from automated watermark removal, you simply upload a photo or a batch of them, select your watermark, add it to the picture and adjust it – you can replace it, resize it, add effects or manipulate the picture.

If you don’t have one, you can create a watermark. Your watermark can be simply your name or your company name, or your website address. You can choose an icon that represents your style and uses it as your watermark. It is up to you whether it is a plain text or a logo. With software like Visual Watermark, you can easily add a text to a photo with options to change its position, layout, transparency or scale. You can also add your logo or choose an icon from a wide selection of available icons. If you don’t know how to design your watermark, there are 10 templates with which you can watermark photo which may comprise of an icon and three text lines maximum.

If you still haven’t got your software, go to www.visualwatermark.com, and download it and test it for 30 days for free, or try a paid, full version with a full 30-day money-back guarantee. In both versions, you can easily make a watermark, but the free one leaves the watermark of the app, but you can still test every feature.