Designing a mobile application covers a multitude of facets and can be daunting, but two facets to keep firmly in mind are making sure the design is intuitive and useful. You could spend hours in development, tweaking and changing the interface, but often the designer is too close to the project to see the interface from the user’s point of view, and by keeping the design intuitive and keeping the customer journey flowing, it allows a more pleasant experience to use.
On the flip side, the app itself needs to be able to provide a useful service, whether that is functionality or enjoyment within the gaming arena, for example. This fluidity is key to a successful app, and being able to distinguish between your own standpoint as the creator and place yourself into the mind of the end user has never been more important. While the “three clicks to anywhere” rule may seem outdated, the principle still stands strong regardless of the medium you are creating. Being able to navigate cleanly and clearly around a user interface and having the options visible in a flowing manner will increase the usefulness of any application.