- Keep your content fresh! It’s a bit of a no brainer but Grey Hat SEO techniques often stray into the murky world of content duplication and article spinning. There’s nothing wrong with using other sources for inspiration, but unique content will rank higher than stuff that’s been lifted from another site.
- Choose your links wisely. Google likes the purchasing of directory listings but paid links can get you penalised, especially if they’re too repetitive. Advertising links are looked upon more favourably than those intended to increase your ranking.
- Get permission for cloaking. Cloaking is predominantly a black hat technique but allowable in some instances whereby you need to direct registered and unregistered users to different sections of your website. To stay on the white side of grey hat it’s best to get permission from the search engines beforehand.
- Use gateway pages. Whereas they were once considered admissible by search engines they are now frowned upon and fall under the heading of black hat.
- Employ automation techniques which result in comment and submission spamming, and article spinning, amongst other things. Automation sometimes falls under the heading of grey hat because there are some types – such as the generation of social media followers – which Google has up to this point overlooked. However it’s generally considered bad practice and might get you reported.
- Duplicate content from elsewhere. As already stated, fresh content will improve your page rankings as well as giving your reputation a credibility boost. Why would you want a website that’s been plagiarised from elsewhere? Stay original.
The WebMarketing Group is an established SEO marketing company based in Harrogate, specialising in SMO, SEO, content writing and online PR.