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Gudville Buddy: Shop. Earn. Do Gud

Have you ever thought that while buying furniture online or even a pair of shoes you can support to rebuild a city struck by an earthquake or support a girl child?


We are talking about Gudville, an online venture by Subhash Dhar to bridge the gap between people who want to do good and social organizations which run for a social cause.

What is Gudville?

Gudville is India's first Impact Consumption network to connect eCommerce with Social Causes. Gudville shopping is a technique where one can support causes while shopping online. Every time a user shop from partner website (Amazon, Snapdeal, Flipkart, Jabong, Croma, Pepperfry, YepMe, TrendIn, etc.), they earn wishes which are cause donations and Gudville points, which they can redeem for shopping vouchers. Also, users can make their social responsibility profiles focussing on promoting social causes. With this social profile users can share the supported causes with their friends and inspire others to support them too. Thus, users can create an impact for a greater good by donating to their favourite cause without dispensing time and money.

What is Gudville Buddy?

Gudville buddy is a browser extension (Chrome and Firefox) to make your Gudville shopping experience easier. The browser add-on will record all the shopping experience form browser enabling you to earn Gudville points and Cause Donations automatically without using Gudville. Also, no payment information is stored or passed on to Gudville or any third party.

The add-on can help you check the list of impact offers on partner websites. On selecting the required offer you will be redirected to partner website to continue shopping and influencing a donation for non-profit organization of your choice while also gaining redeemable Gudville points. Gudville Buddy, along with seamless experience will add “Feel Good” factor to your shopping experience.

How will an NGO be benefitted?

Firstly, any shopping via Gudville through its partner website will initiate funds for NGO’s by donating 1% amount of every purchase to the NGO. Secondly, Gudville provide NGO’s a platform to create an influencer base by running various campaigns for their cause and help many organization in having an online signature.

As of now, Gudville is tied-up and driving campaigns for almost 500+ NGO’s and has a user base of 80,000 individuals.


Gudville Shopping has been around since Aug 2014 and the parent company Enterprise Nube was incorporated in September 2012. Gudville, a venture funded social enterprise is India’s first online impact consumption platform. It is giving opportunity to non-profit organizations get funded by individuals while people shop on leading e-commerce websites. While, Gudville Buddy is a web browser extension to make this process seamless.