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Fulfillment Software: The Tech Game-Changer For Ecommerce

The eCommerce business is expanding yearly around the globe as people are making the most remarkable shift to online shopping. In 2021, the total money spent on eCommerce worldwide was around USD$ 4.9 trillion. This growth has led to the establishment of more online entrepreneurs, leading to competition.

Therefore, you must develop strategies to stay ahead in this highly competitive eCommerce marketplace. One of the best strategies is to ensure you deliver the correct orders to customers on time. To achieve this, you may consider using fulfillment software, the tech game-changer for eCommerce.

What is fulfillment software?

Fulfillment software is a comprehensive platform that enables you to handle your entire fulfillment process from order entry to shipping. It allows you to manage all your inventory from a central dashboard and simplify order routing. It also lets you create shipping levels and monitor client orders.  

Reasons for using fulfillment software for eCommerce

Here are some benefits of using fulfillment software in your eCommerce business:

1. It eliminates errors

Ecommerce shipments can sometimes be complicated as you may have to deal with several orders, carriers, and packaging materials. An error can quickly occur, like shipping the wrong product to a customer. This may affect your business in the following ways:
  1. It can increase shipping costs: Nowadays, shipping costs are rapidly rising. If you deliver the wrong order, you may have to return the delivered product and again ship the right one. This may cost you extra money. 
  2. It can lead to loss of inventory: If you ship the wrong items, you may lose inventory as you may also have to send the right product. Sometimes, customers may or may not return the incorrect item, so you may have to gather for the loss.
  3. It can damage your reputation: As indicated above, the online market is very competitive, and clients have numerous options for purchasing the items they require. Any slight mistake you make during shipping may dissatisfy your customers, thus hurting your brand's reputation.  
Fulfillment software enables you to eliminate the mistakes you may make when you manually record orders. 

2. Automates process

One of the most significant advantages of using fulfillment software in eCommerce is that it automates processes. Automation is essential in online business as it enables you to save time and resources. It makes your business processes much faster and more effective. 

Automation also leads to higher output and increased productivity. An automated system lets you update your inventory on time across all channels and distribute stock to particular media.  

3. Boosts customer service

Good customer service is essential for the success of any business. It fosters customer satisfaction which may lead to positive reviews and word-of-mouth referrals for your brand. According to a survey by Statista on customers in the United States and worldwide, 62% of respondents from the United States say they've stopped doing business with a brand due to a poor customer service experience. 

The good thing with fulfillment software is that it enables you to perform real-time tracking and answer your customers' questions on time. This allows you to attract more customers and retain the existing ones. Hubspot reveals that 93% of customers are more likely to make repeat purchases with brands that offer superior customer service.    

4. Minimizes stockouts

Fortunately, fulfillment software lets you track all your inventory and minimize stockouts. It lets you see the status of your orders and order history, which is invaluable if you need to stay in the game. Moreover, this software lets you set safety inventory levels and automatic reorder points.

One of the most frustrating moments for eCommerce businesses is when clients are ready to purchase, and you don't have the products in stock. Stockouts result in missed opportunities, affecting customer loyalty and decreasing profit margins. This may cost your brand financially and make customers shift and purchase from your competitors. 

5. Supports seamless communication with your customers

There's nothing that annoys customers as an order that takes much longer than expected. Sometimes, clients order items for special occasions like weddings and birthdays. For this reason, you must communicate effectively with your carriers to ensure that orders reach clients as promised. Thankfully, e-commerce fulfillment software lets you stay in contact with shipment carriers throughout the delivery process to ensure that customers receive their orders promptly. 


Accurate and speedy order fulfillment is essential for the success of your eCommerce business. In the current fast-paced world, customers need a quick order fulfillment experience. One of the best ways to achieve this is by using fulfillment software. Such software enables you to automate processes, effectively manage inventory, and seamlessly take and deliver orders on time. Doing so satisfies customers, which can make them repeat customers.